Aroma Store Company-Owned Outlets
(COCO)
We would be glad to partner with
you, if you own a commercial or commercially converted/convertible retail space
on a rental/revenue share basis with the following specifications:
Attractive business model
It is our common goal to make your
business a success and we have succeeded in satisfying hundreds of franchisees
around the world. The sales performance of each store depends on the market
conditions, location, size, and store management, which is why we cannot display
any globally applicable performance (Profit & Loss) figures.
Proven retail concept
As a franchisee you are an
independent entrepreneur in charge of your own business; i.e. you are
responsible for the performance, assortment, store appearance, and staff.
We will be your sparring partner,
share our experience and offer support in day-to-day operations through in-store
coaching, e-learning, and guidelines. We will also assist you with marketing
support, mystery shopping reporting, and business administration.
A profitable business is of course
the proof of a successful concept but our research shows that the franchise
relationship is the most critical determinant of success in franchising. We
know how important it is for us to be a trustworthy partner with a reliable
set-up and a bright future.
If we decide to start working
together, we will deliver a turn-key solution and assist you in every step of
the process, from location scouting to the store opening event.
Market-leading position
We have established a well-defined
position within the affordable luxury segment; a segment that constitutes a
large share of the global Aroma & Home Decor market. What does this mean?
Well, it means that the market for our kind of products is very large and
getting even bigger as consumers increasingly prefer to buy products.
We are the market leaders within our
segment and hold a position as one of India’s largest Aromatherapy brands
at retail value.
Appealing store design
Being part of our family also means
presenting and selling Aroma Store products in an appropriate and attractive
environment. The store environment is an important part of the customer
experience and determines whether the customer has a positive perception of Aroma
Store products.
In today’s competitive environment,
it is increasingly important for global companies to have ‘one face’ around the
Nation. Our store concept aims at ensuring that the Aroma Store brand is
effectively and uniformly exposed to consumers across all markets.
Global distribution network
Aroma store is an India's
Leading retail chain boutique of Aromatherapy,
Organic, Home decor, and many more Products in India. With
over 10 concept stores across the country and we are still growing to help you
in providing the best services. Most of our concept stores are operated by
franchisees and we do not distinguish between owned &operated stores and
stores driven by franchisees in terms of service, layout, or assortment. We are
all alike.
As an Aroma Store franchisee, you are
in business for yourself, but never by yourself. Aroma Store will support you
throughout your career as an Aroma Store franchisee. We will assist you every step of the way: First, we help you find the location for your new Aroma
Store and then we prepare the site for retail. Then we help you design and
install the store with inspiring fittings, fixtures, and merchandising. Finally,
you open the doors and start operating the business and we provide the on-going
support.
Our Industry
Our products play a vital part in
the franchise package. We always seek to market attractive designs that appeal
to our target audience. our products are made for our customers to create and
combine – at affordable prices. We offer our franchisees to carry a full
assortment, but the mix will vary depending on market maturity.
We offer a large selection of Aroma
Diffusers, Aroma Vaporizer, Electrical Aroma Lamp, Candle Oil Burner, Essential
Oil, Car Fragrances, Incense Sticks, including Home Decor, Personal Care Products.
Candles, Fragrances.
Our range of products covers a great
variety of materials and designs to express your lifestyle.
Our Aromatherapy concept allows you
to combine your favorite Fragrances with your favorite diffuser, creating your
mood, You can also choose from a range of unique essential oils and aroma oils
matching any occasion.
We operate with branded and non-branded retail formats. The branded retail
formats consist of concept stores,shop-in-shops, and dealers.
Aroma Concept store
A concept store is a full-blown
Aroma Store, which carries a complete assortment of Aroma Store products, has a
branded Aroma Storefront and is furnished only with Aroma Store fittings and
displays.
Shop-in-shop
A shop-in-shop is a clearly defined
space in a store or department store dedicated to Aroma Store. The shop-in-shop
has Aroma Store fittings and displays and carries a wide assortment of Aroma
Store products. The shop-in-shop will typically look very much like a concept
store on the inside (except smaller), generally without the Aroma Store branded
outlet front.
Aroma Store Gold Dealer
Aroma Store dealers are multi-brand
retailers with a strong Aroma Store profile. Gold dealers receive some but not
all of the same benefits as concept stores and shop-in-shops.
Silver and White Dealer
The non-branded retail formats
consist of silver and white dealers. Silver dealers are multi-brand retailers
carrying a medium assortment. Silver dealers usually have Aroma Store branded
fittings in the store but to a lesser extent than gold dealers. White dealers
are multi-brand retailers carrying a limited assortment.
Aroma Store always owns the rights
to the brand and store concept.
Aims
Aroma Store concept aims to ensure
that the Aroma Store brand is effectively and uniformly exposed to consumers
across all global markets. When designing the store, our store designers will
therefore create an Aroma Store layout for you to ensure a professional
expression and optimized planning.
An easily recognizable facade creates
visibility and contributes to increasing awareness of Aromatherapy. Aroma store has a defined open and inviting facade concept that ensures recognition
across the stores, and a window concept to attract customers and inspire them
with beautiful products and inspirational window decorations.
We focus on making our stores easy
to navigate with open browsing for the customer and functional layouts. We
are making our products accessible to the customers by using beautiful displays
developed to enhance the Aroma Store Products and inspire the customers. Also,
attractive elements such as music, images, and Aroma Therapy Videos are part of
making the customer feel welcome and giving them a great experience in the Aroma Store
for them to come back.
All furniture in Aroma Store has
been customized and produced for Aroma Store by experienced production partners
ensuring well tested and continuously improved high-quality furniture to ensure
resistance in daily use and wear and tear for many years.
All stores are built according to
the same building specifications to maintain quality and consistency in Aroma
Stores globally, but adapted to local legal and customary conditions.
Our Support
When you become a franchisee, you
immediately get access to our support functions. Aroma Store has created an organization
with diverse competencies, which enables us to provide first-class support to
our franchisees.
You will receive all the information
you need to operate an Aroma Store. Our manuals and training modules cover the
whole concept: store operation, introduction and training tools for store
staff, financial information, merchandising, and more.
Our ambition is to provide our
franchisees with high-quality support to enable you to focus on the customer experience
and delivering outstanding customer service.
Aroma Store offers the following
support areas:
Operational support
We have a competent team of
experienced Retail Operation Managers, who will visit your store to give you
ideas for how to improve your retail operation.
The Retail Operation Manager is your
sparring partner. He/she will visit your store, challenge you and help you set
achievable goals. When you are faced with budget deviations or staff issues,
he/she is your go-to person, ready to assist you with creating staff plans and
budgets, in short, helping you to ensure a smooth operation.
We also have a Retail Management
Guide, providing a detailed guide to running an Aroma Store concept store. The guide contains sales and service guidelines, staff management, finance and
performance management, inventory, marketing and merchandising, standards and
routines.
Visual Merchandising
In the store opening process, our
Visual Merchandisers will help you set up the store, so the products look as
appealing as possible. Our Visual Merchandisers will visit your store on a
regular basis to help you present the products and the store in the best way
possible in order to boost sales.
Our Visual Merchandising team also
develops extensive visual guidelines to support each product campaign (e.g.
Discount, Offer, Cross Promotion, Advertisement, etc.) and other in-store
activities.
Training Support
The Aroma Store training concept
offers a wide range of training tools and modules designed to ensure an effective approach in our stores around the world. This way, all Aroma Store
representatives are always well equipped to help our customers and provide the
best possible service while increasing the conversion rate; we call it the
Aroma Store way of selling.
Training is done as regional sessions
for store managers as well as in-store training. We have also invested in an
extensive e-learning system; POS cloud Software containing all our training
materials.
We want to deliver outstanding
customer service provided by people who share a passion for Aroma Store,
loyalty and belief in Aroma Store's brand values.
POS Materials, Software, Uniforms
& Others
We develop window displays, pos system,
in-store materials (e.g. Desktop, Barcode Scanner, Card Swipe Machine, EMI
Machine, Aroma Store Cloud ERP Software) and packaging (e.g. branded bags,
boxes and cloths) to ensure that our customers get a holistic experience when
shopping in our stores.
We have also "Aroma Store Gift
Voucher" which can be offered to customers and the corporate sector. Finally,
we have a full uniform assortment, which includes shirts, cardigans, skirts,
dresses, scarves, and gloves, etc. for women, and suits, shirts, pullovers and
ties for men.
Marketing Materials
Marketing at Aroma Store is all
about creating awareness, building brand equity, influencing sales and
obtaining loyalty by defining and understanding our target consumer and their
consumption habits and motivation. Based on this knowledge we develop marketing
vehicles and communication channels encompassing all consumer touchpoints via:
Marketing campaigns
Digital communication
Social media
Brand analysis, In-store material
& Awareness Program
The above is tailor-made to cater to
customer needs and thus benefiting your sales. In short, at Aroma Store we go
to great lengths in our marketing support to our franchisees.
Aroma Club
The Aroma Club is for our most
dedicated customers. The Aroma Club helps you as a store owner to retain your
customers by offering them an Aroma Club membership. Through a free Club membership,
customers get: Exclusive access to Aroma Store Magazine with inspiration, tips
& trends The possibility to share their Aroma Store wish list and keep
track of their Products. Information from Aroma Store on a regular basis Much
more to come …
The Aroma Club has millions of
members and the number is growing rapidly.
BECOMING A FRANCHISEE
The Aroma Store franchise system is
developed and managed by Narnia Health Care. The franchisee enters into an
agreement with Aroma Store, and in operative matters mainly deals with the
local Aroma Store Retail Management.
It is important for us that you make
the right choice and that potential candidates possess the below qualities in order to be approved as an Aroma Store franchisee. For more specific information
about initial investments, please contact us.
Aroma Store Franchisee Qualities:
This is not done to control how our
franchisees run their stores: On the contrary, we do this to motivate staff
Retail experience with good results and proven track record
Entrepreneurial mindset
A passion for sales and for offering
excellent customer service
An interest in design and an eye for
details
Energy, perseverance, and optimism
A willingness to personally devote
full-time efforts to daily operations of Aroma Store
Eagerness to learn
Appreciation of the Aroma Store
brand
Commitment to the Aroma Store
franchising system and cooperation within the whole chain Solid financial
foundation
For more specific information about
initial investments, please contact us. @ +91 933 865 1806
AROMA STORE OPENING PROCESS
Once you have been approved as a
Aroma Store franchisee, we will help you build your store. The first step is to
find the right location for your store. Our stores are situated in highly
frequented locations on high streets and in shopping malls. We prefer to be in
the vicinity of well-known local or international brands within the affordable
segment and with high customer footfall.
We have a long list of places we
want to be, but you are more than welcome to submit your suggestion and we can
examine if it fits our distribution plan. The store itself should have a sales
area of at least 100 sqft and normally up to 3000 sqft and have office and
storage room as well. The store should have a wide facade with space for an entrance,
signage, and at least one window display. We prefer to work with rectangular-shaped sales areas, and single-level stores are recommended. The ceiling height
should be at least 2,250 mm.
When we have found the right
location, we will enter the design phase, where we take responsibility for
designing the store in cooperation with you. We have a great team in place to
assist you in finding the optimal solution.
Then we decorate the store with
inspiring fittings and exciting products. When designing your store, our designers’
will create an Aroma Store profile for you to ensure a professional expression.
The store layout and furniture selection will reflect our analyses as well as
best practices to help you create the best possible traffic flow, optimal usage
of the sales floor and a great customer experience. We have designed a modular
system, which can be customized to fit different store layouts.
INITIAL INVESTMENT & PROFITS
INVESTMENT DETAILS OF EXCLUSIVE
AROMA STORE
As an Aroma Store franchisee, you will
face some initial investment to get the store up and running. The start-up cost
will vary depending on the size of the store and the necessary fittings.
Additional investments in initial sign-on fees, legal expenses, opening stock, etc. could also be required. Also, you need to ensure that you have adequate
operating capital. In some markets, we have specific financing agreements with
partner banks, which know our brand very well and will provide attractively
terms.
PROFITS
The sales potential is to a large
extent determined by the specific location and the size of the selling space.
We will offer our support in all operational aspects as well as financial and
merchandising planning to help you improve your performance. The overall
attractiveness of the business case is primarily driven by sales, stock
turnover, staff, and lease costs.
Initial Investment
1 |
Franchise Application Form |
1,000/- |
2 |
Security deposit for shop/space |
50,000 – 1,00,000/- |
3 |
Paperwork for store opening like
as: Trade License, GST Registration Etc. |
10,000 – 20,000/- |
4 |
Interior & Furniture |
3,00,000 -8,00,000/- |
5 |
Signage & Branding |
10,000 – 50,000/- |
6 |
POS & Software (Billing
Machine + All In One Desktop + Bar Code Scanner + Software & More...) |
50,000 – 60,000/- |
7 |
Products |
3,00,000 – 5,00,000/- |
8 |
Running Capital |
2,00,000 – 3,00,000/- |
9 |
Franchise Fee (One time) |
2,50,000 + GST |
10 |
Royalty Fee |
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