Franchise With Us

Attractive business model

It is our common goal to make your business a success and we have succeeded in satisfying hundreds of franchisees around the world. The sales performance of each store depends on the market conditions, location, size, and store management, which is why we cannot display any globally applicable performance (Profit & Loss) figures.

Proven retail concept

As a franchisee you are an independent entrepreneur in charge of your own business; i.e. you are responsible for the performance, assortment, store appearance, and staff.

We will be your sparring partner, share our experience and offer support in day-to-day operations through in-store coaching, e-learning, and guidelines. We will also assist you with marketing support, mystery shopping reporting, and business administration.

A profitable business is of course the proof of a successful concept but our research shows that the franchise relationship is the most critical determinant of success in franchising. We know how important it is for us to be a trustworthy partner with a reliable set-up and a bright future.

If we decide to start working together, we will deliver a turn-key solution and assist you in every step of the process, from location scouting to the store opening event.

Market-leading position

We have established a well-defined position within the affordable luxury segment; a segment that constitutes a large share of the global Aroma & Home Decor market. What does this mean? Well, it means that the market for our kind of products is very large and getting even bigger as consumers increasingly prefer to buy products.

We are the market leaders within our segment and hold a position as one of India’s largest Aromatherapy brands at retail value.

Appealing store design

Being part of our family also means presenting and selling Aroma Store products in an appropriate and attractive environment. The store environment is an important part of the customer experience and determines whether the customer has a positive perception of Aroma Store products.

In today’s competitive environment, it is increasingly important for global companies to have ‘one face’ around the Nation. Our store concept aims at ensuring that the Aroma Store brand is effectively and uniformly exposed to consumers across all markets.

Global distribution network

Aroma store is an India's  Leading retail chain  boutique  of Aromatherapy, Organic, Home decor, and many more Products in  India. With over 10 concept stores across the country and we are still growing to help you in providing the best services. Most of our concept stores are operated by franchisees and we do not distinguish between owned &operated stores and stores driven by franchisees in terms of service, layout, or assortment. We are all alike.

As an Aroma Store franchisee, you are in business for yourself, but never by yourself. Aroma Store will support you throughout your career as an Aroma Store franchisee. We will assist you  every step of the way: First, we help you find the location for your new Aroma Store and then we prepare the site for retail. Then we help you design and install the store with inspiring fittings, fixtures, and merchandising. Finally, you open the doors and start operating the business and we provide the on-going support.

Our Industry

Our products play a vital part in the franchise package. We always seek to market attractive designs that appeal to our target audience. our products are made for our customers to create and combine – at affordable prices. We offer our franchisees to carry a full assortment, but the mix will vary depending on market maturity.

We offer a large selection of Aroma Diffusers, Aroma Vaporizer, Electrical Aroma Lamp, Candle Oil Burner, Essential Oil, Car Fragrances, Incense Sticks, including Home Decor, Personal Care Products. Candles, Fragrances.

Our range of products covers a great variety of materials and designs to express your lifestyle.

Our Aromatherapy concept allows you to combine your favorite Fragrances with your favorite diffuser, creating your mood, You can also choose from a range of unique essential oils and aroma oils matching any occasion.

We operate with branded and non-branded retail formats. The branded retail formats consist of concept stores,shop-in-shops, and dealers.

Aroma Concept store

A concept store is a full-blown Aroma Store, which carries a complete assortment of Aroma Store products, has a branded Aroma Storefront and is furnished only with Aroma Store fittings and displays.

Shop-in-shop

A shop-in-shop is a clearly defined space in a store or department store dedicated to Aroma Store. The shop-in-shop has Aroma Store fittings and displays and carries a wide assortment of Aroma Store products. The shop-in-shop will typically look very much like a concept store on the inside (except smaller), generally without the Aroma Store branded outlet front.

Aroma Store Gold Dealer

Aroma Store dealers are multi-brand retailers with a strong Aroma Store profile. Gold dealers receive some but not all of the same benefits as concept stores and shop-in-shops.

Silver and White Dealer

The non-branded retail formats consist of silver and white dealers. Silver dealers are multi-brand retailers carrying a medium assortment. Silver dealers usually have Aroma Store branded fittings in the store but to a lesser extent than gold dealers. White dealers are multi-brand retailers carrying a limited assortment.

Aroma Store always owns the rights to the brand and store concept.

Aims

Aroma Store concept aims to ensure that the Aroma Store brand is effectively and uniformly exposed to consumers across all global markets. When designing the store, our store designers will therefore create an Aroma Store layout for you to ensure a professional expression and optimized planning.

An easily recognizable facade creates visibility and contributes to increasing awareness of Aromatherapy. Aroma store has a defined open and inviting facade concept that ensures recognition across the stores, and a window concept to attract customers and inspire them with beautiful products and inspirational window decorations.

We focus on making our stores easy to navigate with open browsing for the customer and functional layouts. We are making our products accessible to the customers by using beautiful displays developed to enhance the Aroma Store Products and inspire the customers. Also, attractive elements such as music, images, and Aroma Therapy Videos are part of making the customer feel welcome and giving them a great experience in the Aroma Store for them to come back.

All furniture in Aroma Store has been customized and produced for Aroma Store by experienced production partners ensuring well tested and continuously improved high-quality furniture to ensure resistance in daily use and wear and tear for many years.

All stores are built according to the same building specifications to maintain quality and consistency in Aroma Stores globally, but adapted to local legal and customary conditions.

Our Support

When you become a franchisee, you immediately get access to our support functions. Aroma Store has created an organization with diverse competencies, which enables us to provide first-class support to our franchisees.

You will receive all the information you need to operate an Aroma Store. Our manuals and training modules cover the whole concept: store operation, introduction and training tools for store staff, financial information, merchandising, and more.

Our ambition is to provide our franchisees with high-quality support to enable you to focus on the customer experience and delivering outstanding customer service.

Aroma Store offers the following support areas:

Operational support

We have a competent team of experienced Retail Operation Managers, who will visit your store to give you ideas for how to improve your retail operation.

The Retail Operation Manager is your sparring partner. He/she will visit your store, challenge you and help you set achievable goals. When you are faced with budget deviations or staff issues, he/she is your go-to person, ready to assist you with creating staff plans and budgets, in short, helping you to ensure a smooth operation.

We also have a Retail Management Guide, providing a detailed guide to running an Aroma Store concept store. The guide contains sales and service guidelines, staff management, finance and performance management, inventory, marketing and merchandising, standards and routines.

Visual Merchandising

In the store opening process, our Visual Merchandisers will help you set up the store, so the products look as appealing as possible. Our Visual Merchandisers will visit your store on a regular basis to help you present the products and the store in the best way possible in order to boost sales.

Our Visual Merchandising team also develops extensive visual guidelines to support each product campaign (e.g. Discount, Offer, Cross Promotion, Advertisement, etc.) and other in-store activities.

Training Support

The Aroma Store training concept offers a wide range of training tools and modules designed to ensure an effective approach in our stores around the world. This way, all Aroma Store representatives are always well equipped to help our customers and provide the best possible service while increasing the conversion rate; we call it the Aroma Store way of selling.

Training is done as regional sessions for store managers as well as in-store training. We have also invested in an extensive e-learning system; POS cloud Software containing all our training materials.

We want to deliver outstanding customer service provided by people who share a passion for Aroma Store, loyalty and belief in Aroma Store's brand values.

POS Materials, Software, Uniforms & Others

We develop window displays, pos system, in-store materials (e.g. Desktop, Barcode Scanner, Card Swipe Machine, EMI Machine, Aroma Store Cloud ERP Software) and packaging (e.g. branded bags, boxes and cloths) to ensure that our customers get a holistic experience when shopping in our stores.

We have also "Aroma Store Gift Voucher" which can be offered to customers and the corporate sector. Finally, we have a full uniform assortment, which includes shirts, cardigans, skirts, dresses, scarves, and gloves, etc. for women, and suits, shirts, pullovers and ties for men.

Marketing Materials

Marketing at Aroma Store is all about creating awareness, building brand equity, influencing sales and obtaining loyalty by defining and understanding our target consumer and their consumption habits and motivation. Based on this knowledge we develop marketing vehicles and communication channels encompassing all consumer touchpoints via:

Marketing campaigns

Digital communication

Social media

Brand analysis, In-store material & Awareness Program

The above is tailor-made to cater to customer needs and thus benefiting your sales. In short, at Aroma Store we go to great lengths in our marketing support to our franchisees.

Aroma Club

The Aroma Club is for our most dedicated customers. The Aroma Club helps you as a store owner to retain your customers by offering them an Aroma Club membership. Through a free Club membership, customers get: Exclusive access to Aroma Store Magazine with inspiration, tips & trends The possibility to share their Aroma Store wish list and keep track of their Products. Information from Aroma Store on a regular basis Much more to come …

The Aroma Club has millions of members and the number is growing rapidly.

BECOMING A FRANCHISEE

The Aroma Store franchise system is developed and managed by Narnia Health Care. The franchisee enters into an agreement with Aroma Store, and in operative matters mainly deals with the local Aroma Store Retail Management.

It is important for us that you make the right choice and that potential candidates possess the below qualities in order to be approved as an Aroma Store franchisee. For more specific information about initial investments, please contact us.

Aroma Store Franchisee Qualities:

This is not done to control how our franchisees run their stores: On the contrary, we do this to motivate staff

Retail experience with good results and proven track record

Entrepreneurial mindset

A passion for sales and for offering excellent customer service

An interest in design and an eye for details

Energy, perseverance, and optimism

A willingness to personally devote full-time efforts to daily operations of Aroma Store

Eagerness to learn

Appreciation of the Aroma Store brand

Commitment to the Aroma Store franchising system and cooperation within the whole chain Solid financial foundation

For more specific information about initial investments, please contact us. @ +91 933 865 1806

AROMA STORE OPENING PROCESS

Once you have been approved as a Aroma Store franchisee, we will help you build your store. The first step is to find the right location for your store. Our stores are situated in highly frequented locations on high streets and in shopping malls. We prefer to be in the vicinity of well-known local or international brands within the affordable segment and with high customer footfall.

We have a long list of places we want to be, but you are more than welcome to submit your suggestion and we can examine if it fits our distribution plan. The store itself should have a sales area of at least 100 sqft and normally up to 3000 sqft and have office and storage room as well. The store should have a wide facade with space for an entrance, signage, and at least one window display. We prefer to work with rectangular-shaped sales areas, and single-level stores are recommended. The ceiling height should be at least 2,250 mm.

When we have found the right location, we will enter the design phase, where we take responsibility for designing the store in cooperation with you. We have a great team in place to assist you in finding the optimal solution.

Then we decorate the store with inspiring fittings and exciting products. When designing your store, our designers’ will create an Aroma Store profile for you to ensure a professional expression. The store layout and furniture selection will reflect our analyses as well as best practices to help you create the best possible traffic flow, optimal usage of the sales floor and a great customer experience. We have designed a modular system, which can be customized to fit different store layouts.

INITIAL INVESTMENT & PROFITS

INVESTMENT DETAILS OF EXCLUSIVE AROMA STORE

As an Aroma Store franchisee, you will face some initial investment to get the store up and running. The start-up cost will vary depending on the size of the store and the necessary fittings. Additional investments in initial sign-on fees, legal expenses, opening stock, etc. could also be required. Also, you need to ensure that you have adequate operating capital. In some markets, we have specific financing agreements with partner banks, which know our brand very well and will provide attractively terms.

PROFITS

The sales potential is to a large extent determined by the specific location and the size of the selling space. We will offer our support in all operational aspects as well as financial and merchandising planning to help you improve your performance. The overall attractiveness of the business case is primarily driven by sales, stock turnover, staff, and lease costs.

Initial Investment